Sunday, August 16, 2009

Daily Life Logo: A little process.

Designing logos for yourself is always hard. Okay, I mean for myself. I feel like when I'm designing for other people, 1. I usually have a clear idea of where I want to go and 2. There's always the "safety net" of the client's feedback.

At any rate... I've been working on a logo for the "Daily Life" section of the blog, and thought I'd share a little of my process.
The first two steps here are pretty much interchangeable for me. There's different type of "thinking while I'm working". I begin by generating ideas. This is either in my sketchbook (above), or on the computer (below) and both methods have their merits.
Working in my sketch book, I am not hampered by specific fonts, or images. I can work out of my head, trying out different shape combos with out having to figure out how to make that happen within a program. I can abandon an idea that's not working and write notes to myself without changing tools. I'm not as good at this method, but I am trying to get in the habit of doing it because I will not only get better at it, but I think that it will ultimately help me generate stronger, more original layouts.

When I'm generating ideas on the computer, I usually start with an idea of what types of font I am looking for, and "pull" samples that fit that. Going through the list also sometimes gives me possibilities that I hadn't thought of and which might push me in a new direction. Fonts are useful, and can be a great time saver, but sometimes can lead us into a rut where we aren't doing anything really new and original.
So I take my a font that I like (or two or three) and set them aside along with all of the other characters from that font. What I'm looking for here is shapes that I can use to embellish existing letters. One of the really nice things about working with text on the computer is that you can cut text apart as shapes, and then paste those parts onto other letter shapes to get new effects.
As I'm working, I'll add graphic shapes and maybe some images to turn the plain text into more of a design.
I came up with a few versions of the logo. The top one is a definite no. It's one of those ideas that worked in my head, but just didn't translate well. The rest... I like all of them pretty well, but am not really feeling WOWed by them yet. I'm leaning toward the one with the blocks and the ball, but think I need to do a little more work and find a few more ideas.
Until tomorrow then, take care and be good.

Your friend

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